The first beautiful all-in-one business suite for modern resellers

Spend less time managing. More time making money.

Snap items on your phone. Run everything from the web. Resella keeps your inventory, pricing, receipts, expenses, and analytics in one place, so you know your profit on every single find.

Start FreeSee how it works

Free to start. No credit card. Set up in minutes.

Built with resellers, for resellers

Thrift resellersAntique dealersVintage sellersBooth vendorsFlea market sellersEstate sale buyersMarketplace sellersSide hustlers

Every feature points at one number: your profit.

Most resellers guess. Resella shows you paid price, resale value, ROI, and profit on every item, before you buy, while it sits, and after it sells.

Know before you buy

Snap a photo in the aisle and get a recommended resale price, market range, and projected ROI, so you never overpay for a maybe.

Resella pricing screen: recommended resale $40, ROI 300%

See profit on every item

Your inventory shows what you paid, what it lists for, and the ROI on each piece, sorted by category, bin, and status.

Resella inventory list with paid price and ROI per item

List in seconds, not evenings

Every item gets a clean description and a ready-to-paste listing draft. Copy it to any marketplace and get your evening back.

Resella item details with auto-written listing draft

Start on your phone. Run it from the web.

Built for how resellers actually work. Snap items and receipts on the go, one at a time or a whole haul at once. Then sit down at the web dashboard to manage inventory, review expenses, and understand your business.

Adding an item on the Resella iPhone app
On the go
Single items, whole hauls, receipts. One tap each
Seamlessly in sync
Resella - Inventory
Inventory value
$4,382
Profit this month
+$412
Items listed
128
Brass table lamp+$68
Levi's trucker jacketListed
Mid-century desk lampBooth B4
At your desk
Inventory, expenses, catalogs, invoices, profit
No duplicate workNo messy transfersNo hunting for filesNo starting over

You're juggling too many moving parts.
Resella carries them for you.

InventoryPhotosPricingDescriptionsReceiptsExpensesInvoicesCatalogsCustomersProfitTaxesAnalyticsCommunity
Resellahandles the business side

You focus on what you're great at, finding things worth selling. Resella keeps the rest connected, organized, and easy.

Everything your resale business needs.
All in one suite.

No more app-hopping. Every tool below already knows about your items, your costs, and your numbers, because they all live in one place.

Inventory Capture

Snap one item, a whole haul, or a receipt. Resella turns your photo into a clean, organized record while you keep shopping.

Resella New Item screen: single item, multiple items, receipts

Smart Pricing

Stop second-guessing your prices. Get a recommended resale value and market range for every item, and see your profit before you commit.

RECOMMENDED RESALE
$40
Market range $25 to $60
Profit · ROI 300% +$30

Inventory Sorting

Sort by category, status, bin, or booth. You always know what you have, where it is, and what needs attention.

DECORSanta figurine+$9
BIN-26Figural table lamp+$100
SOLDVintage Dino Mug+$11

Receipt Organizer

Snap receipts into auto-sorted folders. Your records stay clean all year, so tax season is already handled.

BoothJojo furniture galore$10.35
ShippingUPS Shipping$25.40
OfficeOffice store plus$12.50

Expense Tracking & Excel Export

See the real cost of your business, from booth fees and shipping to mileage and supplies, and download it all as clean Excel files.

June expenses$438.20
InventoryBoothShippingOther
Xexpenses-q2.xlsxDownload

Reseller Community

You're not doing this alone. Swap finds, tips, and wins with resellers, antique dealers, booth owners, vintage sellers, and collectors who get it.

MAnyone else seeing brass fly off the shelf lately?
JYes, lamps especially. Sharing my booth setup in the antiques group.
Resella receipts screen with expense folders

RECEIPTS & INVENTORY MANAGEMENT

No More Tax Season Stress!*

Snap a receipt and Resella categorizes it and files it in the right folder. Office, shipping, travel, car and gas, booth, and more. When April comes, export everything as clean Excel files for easy and stress-free bookkeeping.

Auto-categorized receipt folders
Every business expense in one place. Booth fees, shipping, mileage, supplies
One-tap Excel export for your bookkeeper


*Resella is an inventory and tracking tool, not a tax, accounting, or financial advisor. Consult a qualified professional before making tax or financial decisions.

You cannot grow what you cannot see.

Resella turns your sales into plain-language answers: what is selling, what is profitable, what is sitting too long, and what to source next.

Resella Analytics

Weekly recaps in plain English. Profit, revenue, what is on the shelf, and how fast it moves. No spreadsheet required.

Resella Stats and Intelligence screen with weekly profit recap

Resella Intelligence

AI business intelligence built specifically for resellers. It reads your numbers and tells you what to do about them.

Decor is your workhorse category. Weight your next sourcing run toward it.
Clothing turns over 2.4× faster than decor this quarter.
6 items have sat over 90 days. Consider repricing.
Booth B4 margin is up 12% after the spring reset.

How Resella works for you

Six steps, zero busywork. You do the fun part. Resella does the paperwork.

01

Capture

You snap the item, receipt, or expense from your phone. That's it. You're done.

02

Organize

Your items sort themselves into categories, bins, and folders. Everything stays clean without you thinking about it.

03

Create

Product images, listing drafts, catalogs, and invoices are generated for you, ready to copy anywhere you sell.

04

Manage

Sit down at the web dashboard when it suits you. Review inventory, expenses, and exports in minutes, not evenings.

05

Understand

Analytics and Intelligence read your numbers and tell you, in plain English, what's working and what needs attention.

06

Grow

You source smarter, price with confidence, and grow, because every decision is backed by your own numbers.

From side hustle to serious resale business

“I think I made money.”“I know my numbers.”

That's the shift Resella makes. You go from guessing to knowing, without spending your nights on spreadsheets.

Made for every kind of reseller.
Especially your kind.

Thrift stores, estate sales, antique shops, flea markets, garage sales, auctions, storage units, booths, or online marketplaces. Wherever you hunt, Resella fits the way you already work.

Thrift resellersAntique dealersVintage sellersClothing resellersBooth vendorsFlea market sellersEstate sale buyersCollectorsMarketplace sellersSide hustlersSmall resale businesses

Side hustle or serious business, you bring the eye for value. Resella brings the system that makes it pay.

Simple pricing. Start free.

Starter

$0forever

Everything you need to get organized.

25 AI item scans your first month, then 10/month
Photo capture & descriptions
Receipt folders & expenses
Basic analytics
iOS app & web access to inventory and features
Start Free
Most popular

Pro

$14.99$10.00/month

Billed annually at $119.99. For resellers running a real business.

Unlimited AI scans
Smart pricing & ROI on every item
Resella Intelligence insights
Excel export for taxes
iOS app & web access to inventory and features
Get Started

Elite

Let's talk

For large inventories and bigger stores.

Everything in Pro
Unlimited inventory
Multiple locations, booths & team members
Priority support & onboarding
iOS app & web access to inventory and features
Contact us to learn more

Questions, answered.

Is Resella really free to start?

Yes. The Starter plan is free forever, no credit card required. Upgrade to Pro when your inventory outgrows it.

What do I get on my phone vs the web?

The iPhone app is built for capture: snap items, hauls, and receipts wherever you source. The web dashboard is built for management: inventory, expenses, catalogs, invoices, exports, and analytics. Everything syncs automatically.

Does Resella work for booth and antique mall sellers?

Yes. Track items by booth, bin, and location, log booth rent as an expense, and generate catalogs and invoices for in-person buyers.

Can I export my data for taxes and bookkeeping?

Anytime. Download inventory, sales, expenses, and receipts as clean Excel files, ready for your accountant or your own records.

Is the pricing guidance financial advice?

No. Recommended resale prices and market ranges are estimates to help you decide. You always set the final price. Resella is an inventory and tracking tool, not a tax, accounting, or financial advisor. Consult a qualified professional before making tax or financial decisions.

Stop running your business from your camera roll

Make every find count.

You already have the eye. Resella gives you the system: inventory, pricing, receipts, expenses, and analytics in one beautiful suite.

Start Free

Free to start. No credit card. Cancel anytime.